Your show
40,000
500250,000
Target artists — the top tier of emerging acts — bring 100K–500K combined followers across platforms.
2 hr
15 min3 hrs
4
120
$30.00
$5$65
100%
10%100%
Share of the show's spot inventory actually sold. Early-stage cases should model partial fill.
0.5%
0.1%2%
Share of viewers buying a $10 Backstage Pass.
Model assumptions
- Television-style spot inventory — a 2-hour show carries 2 pre-roll, 3 breaks × 3 spots, 2 post-roll = 13 spots. Breaks scale with set length (about one per 30 min)
- Ads never run over the music — pre-roll, post-roll and in-break only
- Spot mix 30% :15 · 50% :30 · 15% :60 · 5% :90 (matches real TV/CTV — :15 & :30 lead), priced on a volume-discount curve off the :30 rate (:15 = 0.65×, :60 = 1.76×, :90 = 2.4×)
- Merch & backstage scale with dwell time on a square-root curve (diminishing returns); the 2-hour show is the 1.0 baseline
- Ad revenue split set per show by artist & venue (50/50 modeled)
- Merch: $0.025 per viewer per show, 100% to artist
- Backstage Passes $10, 100% to artist
- Free hardware & software for venues — no cost to stream
- Launch bonus: +$1,000 per qualifying show — 8,000+ concurrent viewers holding 20+ minutes of viewing (time in ad breaks counts), max one per week, for a musician's first 3 months
Artist earns
$12,416
per show
Ad revenue (50%)$8,416
Merch$1,000
Virtual Backstage$2,000
Launch bonus first 3 mo · 1/week+$1,000
$18,000
per month
$216,000
per year
Venue earns
$8,416
per show
Ad revenue (50%)$8,416
Hardware & installFREE
Monthly platform fee$0
$6,000
per month
$72,000
per year
The same audience, everywhere else
What 40,000 fans generate for an artist on other platforms — versus one streamed show on eResonate.
That's 49× what all four platforms pay combined.
Like the math? So do we.
Illustrative model based on eResonate's investor materials. Actual results vary with audience, ad fill, and engagement. Platform comparison figures from eResonate pitch data (earnings generated by 40,000 fans), scaled linearly to your audience size.