Your show
40,000
500250,000
An average emerging artist brings ~400K existing fans across platforms.
4
120
$12.50
$8$30
Brand-safe, fully viewable live inventory commands premium CPMs.
0.5%
0.1%2%
Share of viewers buying a $10 Backstage Pass.
Model assumptions
- 6 ad impressions per viewer per show (≈1 hr set)
- Ad revenue split 50/50 between artist & venue
- Merch: $0.025 per viewer per show, 100% to artist
- Backstage Passes $10, 100% to artist
- Free hardware & software for venues — no cost to stream
Artist earns
$4,500
per show
Ad revenue (50%)$1,500
Merch$1,000
Virtual Backstage$2,000
$18,000
per month
$216,000
per year
Venue earns
$1,500
per show
Ad revenue (50%)$1,500
Hardware & installFREE
Monthly platform fee$0
$6,000
per month
$72,000
per year
The same audience, everywhere else
What 40,000 fans generate for an artist on other platforms — versus one streamed show on eResonate.
That's 35× what all four platforms pay combined.
Like the math? So do we.
Illustrative model based on eResonate's investor materials. Actual results vary with audience, ad fill, and engagement. Platform comparison figures from eResonate pitch data (earnings generated by 40,000 fans), scaled linearly to your audience size.